Soft2Bet concluded 2024 on a triumphant note, unveiling a growth report that serves as a roadmap for the company’s future ambitions. The figures paint a robust picture: EBITDA doubled year-on-year, consolidated revenue surged, and its position in regulated markets strengthened significantly. For a brand that has swiftly transitioned from a European-centric operator to a global powerhouse, these results underscore not only its financial robustness but also its hunger for expansion.
The company’s strategy last year revolved around product innovation and licensing breakthroughs. New B2C licences in Ontario and Mexico, plus three additional approvals in Sweden, gave Soft2Bet fresh channels for growth. At the same time, B2B licences in Greece and Romania signalled their determination to solidify their supplier role. Further afield, groundwork was laid in New Jersey, with eyes firmly on the North American market, while plans in Spain highlight that Europe remains a priority too.
Technology has been central to this momentum. Soft2Bet’s Motivational Engineering Gaming Application (MEGA) moved from a core platform feature to a standalone solution in 2024. That shift allowed operators to tap into advanced gamification and retention tools, driving measurable improvements: Net Gaming Revenue jumped by 65%, Average Revenue Per User climbed 45%, and deposits rose by half. Combined with the rollout of AI-driven personalisation, MEGA became a cornerstone not only of Soft2Bet’s offering but also its commercial success.
Soft2Bet has now made its foray into the Canadian market through Tooniebet, a brand that offers top-tier games from slots to live roulette. The launch was more than just another brand addition; it signified Soft2Bet’s commitment to blending local identity with global expertise. ToonieBet’s official partnerships with the Ottawa Senators in the NHL and the Canadian Football League have solidified its profile with fans. By aligning with Canada’s major sporting institutions, Soft2Bet isn’t just offering games, it’s becoming an integral part of the country’s cultural fabric.
Soft2Bet’s financial strength was matched by its commitment to corporate social responsibility. In 2024 alone, Soft2Bet received 38 award nominations and collected 10 wins, a significant increase from the previous year. These accolades not only reflected the company’s performance but also its innovation, with MEGA in particular drawing attention for its impact on engagement. Beyond the balance sheets, the company made tangible contributions through corporate social responsibility initiatives, donating more than €800,000 to NGOs and supporting causes ranging from cancer awareness to community cleanups.
Looking ahead, the question Soft2Bet is openly asking is “what’s next?” The expansion model of 2024, diversifying licences, embedding MEGA across markets, and pushing into North America, will remain, but leadership has hinted at deeper moves in AI-driven tools and user experience analytics. The €50 million Soft2Bet Invest fund announced in September 2024 is a clear signal of where innovation capital will flow, backing entrepreneurs in iGaming and casual gaming who can deliver high-margin, technology-led solutions.
With revenue momentum, fresh licences in hand, and a stronger footprint in both Europe and North America, Soft2Bet has set itself up for another year of growth. The 2024 report makes one thing clear: this is a company that sees opportunity not just in new markets, but in reshaping how gaming experiences are delivered worldwide.